Google Adsense Earning: 2010

Tuesday, September 7, 2010

Monday, August 30, 2010

Why Should use Google Adsense

The following are 12 reasons why you should use Google Adsense:

1.You can focus on creating content.

When it comes to selling your advertising space, Google does all the work for you. This allows you to focus on improving or creating new web sites!

2.Google serves targeted ads.

For the most part, you don't have to worry about the ads that Google puts on your site. In most cases they are the most relevant ads for your content. Before Google Adsense, if the webmaster wanted ads that targeted his content, he had to manually find affiliate programs that suited the content himself.

3.You get paid every month.

Affiliate programs have different payment schedules. A lot of them pay once every quarter (3 months). Unfortunately, some smaller affiliate programs never pay their affiliates! Since Google is a big company with huge financial backing, you don't have to worry about them stiffing you.

4.The ads don't annoy your visitors.

Unlike some banner ads, Adsense ads won't irritate your users. In fact, since the ads are targeted, your users might actually find them useful!

5.Google displays the highest paying ads.

Google automatically displays the highest paying ads on your web sites because the sponsors have to bid on placement. The ad in the number one spot is usually the highest paying ad.

6.You control the look of the ads.

Google gives you the ability to customize the color of the ad. You can also pick from a variety of different ad shapes. This allows you to place ads without having to change the design of the your site.

7.It's quick and easy.

Log in, create the code, and paste it on your web site. It doesn't get easier than that! This is great if you plan on creating a lot of web sites. You can create a web site, insert the code, and move onto your next web site.

8.Google provides reporting tools.

Google tracks information about your ads that you can use to maximize your income. By using channels, you can tell which ads are performing best and which aren't.

9.You only have to apply once.

Even if you have hundreds of web sites, you only need to have one of them approved. Thankfully this saves a lot of time because you don't have to wait 24 hours for Google's approval every time you create a new web site!

10.You can block your competition.

You don't have to worry about your competitors ads showing up on your web site because Google allows you to block their ads.

11.Google has a large network of advertisers.

Since Google has a network of over 15,000 web sites advertising on AdWords, there are plenty of ads for even the smallest niches. Another benefit to having a large network of advertisers is they all try to outbid each other for the best ad position. This means higher paying ads for you!

12.You can make a lot of money!

Obviously this is the number one reason why everyone is so enthusiastic about Adsense! When it comes to how much money you can make… the possibilities are limitless!

Adsense tools

Asrep
is the tool to track the clicks and the impressions real time with total information about the visitors IP,Refrel and more with clicked ad URL, ad color etc (trial version is limited to some specific features but you can use it for unlimited time)

Adsense Notifier -
Firefox extension that displays your Adsense earnings on the Firefox statusbar.

SysSense
personal desktop Google AdSense monitor. It keeps your current Google AdSense information in the Windows system tray.

Adsense Widget -
a Mac Dashboard widget that automatically logs into your AdSense Google account and displays the last 6-days of revenue generated from your Google advertising account.

Google Adsense Yahoo Widget -
displays the current income directly from your Google AdSense account.

Stats for AdSense widget -
allows you to view your Google AdSense™ reports directly from your Mac OS X Dashboard.

Adsense Status -
GoogleDesktop plugin to View earnings information from your Google Adsense account in the Google Desktop sidebar. Available information: page impressions, clicks, page CTR, page eCPM, and your earnings.

Adsense Alert -
desktop client monitors your adsense earnings.

Adsense Gold Tracker -
tracks clicks from Google adsense and Yahoo publisher network ads

AdLogger -
an open source Adsense tracker designed for web publishers and website owners.

Performancing Metrics -
a free professional grade blog statistics service that track limited adsense click data

AdSenseDesktop -provides a wide variety of analysis methods for your AdSense statistics.

Google AdSense Module (Clicksafe) -
Goedition Google Adsense module for Joomla.

Adsense earnings RSS feed -
a simple script that will create an RSS feed with your daily Adsense earnings to track via your regular feed reader.

Google AdSense Charts and Graphs -
chart your adsense data in a multidimensional line charts.

AdSenseLog
is a tool for checking and analyzing your Adsense ads data (Content, Search, Custom/URL channels and Referrals).

Google Adsense Tips

Google AdSense is a pay-per-click (PPC) program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources.
AdSense delivers relevant ads that are targeted to the content people find on your site.
In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.
Here you will find some simple and effective AdSense tips that will increase your revenue. If you haven't already joined AdSense program, you should sign up first.
Now it's time to show you some tips and tricks that will optimize your AdSense ads.

Top 15 AdSense tips

AdSense Tip #1: Find your keywords

Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).

AdSense Tip #2: Improve your keywords

Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.

AdSense Tip #3: Keep your website focused on a theme

Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

AdSense Tip #4: Write a new page every day

One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.

AdSense Tip #5: Choose the right AdSense format

Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:

1. 336x280 large rectangle
2. 300x250 medium rectangle
3. 160x600 wide skyscraper
Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.

AdSense Tip #6: Color tips

When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

Create a custom AdSense palette: border color = background color of your web sitebackground color = background color of your web sitelink color = blue, color of your linksurl color = black, #999999text color = black, #333333, color of your main contentYou can also rotate ad colors select multiple color palettes that blend with your site to create variety.

AdSense Tip #7: Position tips

Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.

Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.

If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources. AdSense

Tip #8: Increase the number of ads, but not too much

If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.

Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.

AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won't lose your visitors.

AdSense Tip #9: Preview Google ads

You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.

There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of AdSense units. In the alternate url box, enter the absolute url of the html file.

What is Google Adsense?

Do you know what Google Adsense is ?

Sometimes we cannot take things for granted, for example, one of my friends for several years spoke to me and I just realised that all this time, he though Adwords was Adsense. Shocking! Well shocking to me anyway.
That’s why I would like to create a section here. A beginner’s guide to Google Adsense. Everything a beginner need to know on Google Adsense.

When you are searching with Google you will see some results on the right hand side of the search results. These are called Google Adwords. They’re advertisements which people pay for. Everytime you click on the adwords, the advertiser is charged a certain amount. This is because the adverts are paid for on a as click basis. For example, if 3 people clicked on your advert 3 times, then you will be charged 3 times. This is what is called “Pay per click” or PPC.

Google Adwords are used for marketers who cannot get high on the search engines naturally. Therefore why bother fiddling about with the website where you can pay for the rankings. Of course, the more you pay per click, the higher your ad will appear up the search engine page

On top of the Beginner’s Guide To Google Adsense, maybe I should write one for Adwords as well

Adsense are ads which look similar to Adwords but they can be customised with several options such as the background colour, border colour, colour of the fonts, colour of the hyper link and also the size of the box.

Adsense can be put on a website and it will display the appropriate Adwords which is related to the content. This works very much like the Google search page results. Therefore one of the most important message for the Beginner’s Guide To Google Adsense is build a website which contains valuable information. Adsense will pick up on the keywords of the content and will display the appropriate ads.

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Currently, the AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)

Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:

They use a wide range of traffic generating techniques including but not limited to online advertising.
They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.

They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

History

The underlying technology behind AdSense was derived originally from WordNet and Simpli, a company started by the founder of Wordnet — George A. Miller — and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel and Steve Reiss. A variation of this technology utilizing Wordnet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998] Oingo focused on semantic searches rather than brute force string searches.[3] Oingo changed its name to Applied Semantics, which was then bought by Google for $102 million in April 2003, to replace a similar system being developed in house.

AdSense for feeds

In May 2005, Google unveiled AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from".

AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's site in the same way as regular AdSense ads.

AdSense for search

A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.

How AdSense works

Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.

Abuse

Some webmasters create sites tailored to lure searchers from Google and other engines onto their AdSense site to make money from clicks. These "zombie" sites often contain nothing but a large amount of interconnected, automated content (e.g.: A directory with content from the Open Directory Project, or scraper sites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs ("spam blogs"), which are centered around known high-paying keywords. Many of these sites use content from other web sites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.

There have also been reports of Trojans engineered to produce fake Google ads that are formatted to look like legitimate ones. The Trojan Horse apparently downloads itself onto an unsuspecting computer through a web page and then replaces the original ads with its own set of malicious ads.

Criticism

Due to concerns about click fraud, Google AdSense has been criticized by some Search engine optimization firms as a large source of what Google calls "invalid clicks" in which one company clicks on a rival's search engine ads to drive up its costs. Some publishers have been blocked by Google, complaining that little justification or transparency was provided.

To help prevent click fraud, publishers can choose from a number of click tracking programs. These programs will display detailed information about the visitors who click on the AdSense advertisements. Publishers can use that data to determine if they've been a victim of click fraud or not. There are a number of such commercial scripts available for purchase. An open source alternative is AdLogger.

Google has also come under fire for allowing AdWords advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on any search terms, including the trademarks of their competitors.

The payment terms for AdSense customers have also been criticized. Google withholds payment until an account reaches US$100 , but many small content providers require a long time - years in many cases - to build up this much AdSense revenue. These pending payments are recorded on Google's balance sheet as "accrued revenue share". At the close of its 2006 fiscal year, the sum of all these small debts amounted to a little over US $370 million - cash that Google is able to invest but which effectively belongs to its customers.